![]() ![]() Remove role-based addresses (e.g., These addresses typically forward to groups of individuals, which invalidates the unsubscribe function and is a direct violation of the CAN-SPAM legislation.Correct typos or other errors in email addresses as soon as possible.Delete email addresses that have bounced or marked your emails as spam.Delete obviously fake email addresses or bots.The first thing you should do is locate and address apparent issues. Clean an existing listĬleaning an existing list requires a couple of steps but is well worth the effort. Meanwhile, a warm email recipient has opted into your messaging, been contacted in the last four to six months, and regularly engages with your emails. Cold versus Warm recipientsĪ cold email recipient is one that hasn't been contacted or engaged with your emails for four to six months. ![]() A poorly maintained list resulting in low engagement is a recipe for your messages getting flagged as spam. Your opens, clicks, unsubscribes, and spam complaints are all factored into the algorithms that determine inbox placement. They are continually reviewing the emails you're sending, and the engagement recipients are having with those messages. Why list hygiene is importantĮmail service providers (ESPs) have become smarter and more aware of what recipients want to receive in their inbox. This practice improves your inbox placement rates and saves you money as you'll only be paying for and engaging with your active contacts. List hygiene entails removing inactive (cold) contacts from your email displays and keeping your remaining list engaged (warm) with healthy email sending habits. ![]()
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